Earlier this year I worked as a typography consultant for Absolut Vodka on their new San Francisco themed product. I picked out a set of typefaces to match various SF neighbourhoods which were then used on various sized posters for an ad campaign. (I also designed one or two myself).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsfg0msFYqcfap2R4IPEM78SBZFJgEFj9piwoXTaGBUiVXvfR1gco6aDglwspZE_O96NH6LBBJKaCLvyO0uzQ5Yaub3l9n8YX0gTUU6YkoAHjrGwXlak3F8gBvVkrxwL3FAfIK6EXDmdY/s400/ADAMHAYES-AbsolutSF1.jpg)
In addition to the consultancy, I was commissioned to design and make 2 bespoke hand-drawn typefaces to be used throughout the campaign.
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